2026-03-20
Dentistry form templates
What this page includes
Use this as a quick starting point for building a higher-converting Dentistry lead form: the best fields to ask for, example questions, and simple tests that improve conversion without redesigning your whole site.
Recommended form fields
- Full name
- Phone number
- Email (optional)
- Appointment type (cleaning, consultation, emergency, cosmetic)
- New patient? (yes/no)
- Insurance provider (optional)
- Preferred days/times
- Location preference (if multiple offices)
Example questions to include
- Are you a new patient?
- What’s the reason for your visit?
- Are you experiencing pain or swelling?
- Do you have dental insurance? (optional)
- What times work best for you?
A/B test ideas worth trying
- Test CTA: Book an appointment vs Request availability
- Test asking insurance info (optional) vs not asking at all
- Test "New patient special" mention vs no mention
- Test shorter form vs appointment-type-first flow
- Test offering call-back within 15 minutes vs generic follow-up
Run these tests with FormHuntsman
FormHuntsman helps you scan existing pages, track form changes over time, and ship experiments faster without rebuilding your site.