FormHuntsman

Law firm form templates

What this page includes

Use this as a quick starting point for building a higher-converting Law firm lead form: the best fields to ask for, example questions, and simple tests that improve conversion without redesigning your whole site.

Recommended form fields

• Full name
• Phone number
• Email (optional)
• Case type (injury, criminal, family, immigration, civil)
• City / ZIP code
• Best time to contact
• Preferred contact method (call/text/email)
• Brief case summary (optional)

Example questions to include

• What type of legal help do you need?
• What happened (high-level summary)?
• When did this occur?
• Is there an upcoming court date or deadline?
• What’s the best way and time to reach you?

A/B test ideas worth trying

• Test CTA: Get a free case review vs Talk to an attorney
• Test allowing text-first contact vs call-only
• Test case-type buttons vs dropdown
• Test short form + follow-up intake vs long form
• Test adding urgency prompt ("Any deadlines?") vs none

Run these tests with FormHuntsman

FormHuntsman helps you scan existing pages, track form changes over time, and ship experiments faster without rebuilding your site.