FormHuntsman

Roofing form templates

What this page includes

Use this as a quick starting point for building a higher-converting Roofing lead form: the best fields to ask for, example questions, and simple tests that improve conversion without redesigning your whole site.

Recommended form fields

• Full name
• Phone number
• Email (optional)
• Property address or ZIP code
• Service needed (repair, replacement, inspection)
• Roof type (shingle, metal, tile, flat)
• Issue type (leak, storm damage, age, missing shingles)
• Timeline (ASAP, 1-2 weeks, 30+ days)
• Preferred contact method (call/text/email)

Example questions to include

• What problem are you seeing (leak, missing shingles, sagging, etc.)?
• When did you first notice it?
• Is this storm-related damage?
• Do you know your roof’s approximate age?
• Do you want repair options, replacement options, or both?

A/B test ideas worth trying

• Test CTA: Get a free roof inspection vs Request a quote
• Test showing "Insurance help available" badge vs no badge
• Test 3-field quick form vs full detailed form
• Test asking for address early vs after contact info
• Test timeline dropdown vs free-text "When do you need this?"

Run these tests with FormHuntsman

FormHuntsman helps you scan existing pages, track form changes over time, and ship experiments faster without rebuilding your site.